Looking to broaden your marketing reach in the second quarter? On the blog, I will share with you the various types of Pinterest pins that can help a product business. First up is all about the original pin, the static pin

Static Pin

A single image featuring content with or without words. There is no movement or video. The great thing about static pins is that you have the ability to tag multiple products within the image. This opens up the possibility of redirecting to a specific product in the image. Static images that perform best are typically 1000×1500 pixels.

Video Pins

Video pins can be a max of 2GB. Your videos can vary anywhere from 4 to 15 seconds and can include sound to grab a pinner’s attention.

Product Pins

Product pins are generally automatically uploaded when your catalog on your website updates. I have noticed that product pins generate a lot of impressions and clicks for a brand and this is just organic traffic that the creator doesn’t even have to create. Usually, this includes all the images and text from the product listing. These are generally found in the shop tab on the account interface.

Idea pins

Idea pins are the most recent pin type, and there are so many possibilities. The main purpose of this type of pin is to keep a pinner on the platform, and it helps to get people to your main account. When creating an idea pin on mobile you can tag other accounts, and products and now in beta, you can add a direct link. This allows pinners to leave the platform to your products. If you don’t have products linked, pinners cant click through to your website. When using idea pins, you can upload up to 20 images/videos to showcase how-tos, DIYs, and new product collections.

Carousel Pins

The least common but a good way to add multiple images into a pin so it sort of sets it up for a slide show.

I plan on coming back to update this here and there with more information. Leave your questions below.