Pinterest Marketing Updates In March
Can you believe we are already headed into the second quarter of 2022?
Next week, we will share what content to pin in April. For now, we will chat about all the happenings with Pinterest (new and coming soon). First, I want to chat about a couple of new features still in beta but are slowly being rolled out for creators.
First up in Pinterest updates are highlights, which can only be seen on mobile. If your first thought was, “Brittany, the sounds like Instagram highlights,” you are right. It’s a similar idea where you can categorize the pins that you have created under highlights.
You Can Share Idea Pins
I have been telling clients how important idea pins are for their Pinterest marketing strategy. It’s a quick way to get your content seen, and Pinterest seems to be favoring both idea pins and video pins. We love utilizing idea pins because not only can you tag products if you have a physical product, but they can head directly to your Pinterest account, which is a great way for people to see your content in its entirety. They are making it so your audience can share your “ideas” with others.
Reply To Comments On Idea Pins
Business owners can reply to comments on idea pins, making it a great way to communicate with your audience. When comments are left on an idea pin, this is a great way to get to know a new audience.
Analytics On Sticker Click On Idea Pins
Tracking analytics on sticker clicks has me the most excited!! As a Pinterest strategist, I found a love for eCommerce businesses. With this sticker, you will be able to measure clicks on product links that you apply as stickers within idea pins. This feature will be great because right now, you can’t tell who is clicking through stickers, and you may be missing some click counts.
Augmented Reality for Homes
Making decisions about home decor and furniture can be tough, especially if you are ordering something online. With this new feature, if you sell home decor like Delta Girl Frames or furniture, this would be a great way to see how the item will look in your home before purchasing.
I hope all of these updates are helpful! I have to say I think analytics tracking is the feature I am most excited about. In the comments below, let me know what features you are looking forward to!